Touch Advertising can facilitate the production of just about anything from an advertisement in a local paper to embroidered clothing, personalised promotional products or even an annual report.
How we do it is we first meet with you and ask specific questions that will make our job easier. We do this to ensure that what we do for you works and you get a better ROI, in English, a Return on your Investment. So what sort of questions do we ask? See each section Below for examples.
Advertising and communication is a specialised skill.
It’s not just about buying time and space.It’s also putting into that space a message that rings bells with your target audience.
That’s why Touch Advertising can help you with any advertising in any publication or medium. Such as – Television, Radio, Magazines, Industry Publications, Newspapers, Online Advertising & Yellow Pages.
Touch Advertising Ltd has a thorough understanding of the media and can plan campaigns / press releases / editorials etc for you.
Before we do this we ask you things like what are your media objectives, what are using this for, is it for a new product or is it to maintain brand awareness. Who are your target market-demographics, lifestyle any regional considerations. What action do you want your customer to take, is there a response mechanism, coupon, web,form,0800. What should the consumer think and feel once that have seen the campaign? What Media types, added value initiatives, Seasonal considerations, Timing of campaign, competition, Strategy, Budget. This is a summary not a complete list.
Once we feel we have enough answers then we set about going to work on your behalf and prepare what is commonly called a Media Plan: which is a plan for a marketing investment with advertising, detailing the media mix, the specific media vehicles and the media schedule.
Media placement is the process of selecting where your advertising will run, negotiating contracts, then actually getting payment and the creative (the film, recording or print layout) into the hands of those who actually run the advertisement for you.
As we buy media we use two measurements to determine the potential effectiveness of the media that we are buying. These are called reach and frequency. The process starts with your budget and your target market.
What is a brand?
A brand is a collection of images and ideas, it refers to the concrete symbols such as a name, logo, Positioning Statement, Tagline, slogan, and design scheme.
Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is all the information connected to a company, product or service.
All businesses desire to have a brand that is recognised, that communicates clearly and inspires loyalty. With our help you’ll get a brand that engages. Whether it’s a refresh, a new look, rolling out an existing brand or just advice, we can help.
The branding process starts with a discovery session, we learn all about your business, your target audience and key messages. Then we produce design concepts, as well as a strategy and rationale that will help you get the best from your brand. Taking it to the next level, we can add creative copy and apply it across different mediums.
Ads@Touch Advertising , The Graphic Design arm of Touch Advertising Ltd creates unique Advertising & marketing ideas that becomes the core of our clients’ successful Advertising campaigns. Advertising media generally include:
- Online Advertising
- Google Adwords
- Outdoor billboards
- Yellow Pages
- Local Directories
- Bus Shelters
Directory Marketing is a vehicle that helps drive buyers to your business, people looking in directories are in active seeking mode, so how you represent yourself is critical.
We specialise in White and Yellow Pages and it’s so much more than “just do the same as last year” or “Yellow Pages is just a transaction or an administrative duty that has to be done.”
To us how your brand is represented is important. It is more than just placing your advertisement or listing in print or online directories.
We have made our customers Yellow pages listings and ads look great for over 20 years, including 4 years inside the Yellow Pages organization. We know the product inside out and can explain in simple terms how you get the best value and placement.
We answer the questions and deal with the statements like:
- How do i get the best value with Yellow Online
- Is a bigger advert better for me? should I use colour?
- What directories should I be in?
- Should I even Bother with Yellow pages?
- Are the local directories right for me?
- Please explain my bill?
- My rep always changes,
- What is the best value solution to advertise all my range of products?
- Should I have an online presence? how come my weblink doesn’t work?
- Why do we have to have it done like that?
- So much more- Finda, Wises and Australian directory advertising.
- As an independent agency we ensure all media is optimised to bring your clients to your business.
Everybody wants a great looking website, but is that website going to generate you extra enquiry?
TOUCH THE WEB can assist you with not only having a great looking website but one that delivers results.
We help you with the things like, do I need to use social media, How to create a LinkedIn profile, Setting up your Facebook business page and so much more.
There are a lot of rules for web design, it is a very different medium to print design and there are limits to what it can do.
However there are also a lot of things that it can do and rules can be broken sometimes – just make sure you discuss your needs with us and we will endeavour to come to the best solution for you.
We offer creative website solutions,including mobile sites, so whether you want to do some yourself or just want a turnkey solution , get in Touch and we will transform what you currently have.
Touch Advertising can source for you high quality promotional products from various suppliers, whether its pens, magnets, keyrings, stress cubes or other branded items, we make it simple for you.
Touch Advertising can assist you with the management of your print project -from magazines, invoice books, catalogues, a full range of customised business stationery- including business cards, to folders to a prospectus. We use suppliers that lead the way and use innovation to their products, in making printing cleaner and more sustainable. We provide the full range of printing services – from pre-press then printing, to folding and binding, packing and dispatch.